知识产权和中小企业：把创意推向市场 ！2021年世界知识产权日主题来了——　　为了让人们了解知识产权鼓励创新和创造的作用，每年的4月26日，我们都庆祝 世界知识产权日 。　　每个企业都始于创意。每天在全球运营的数百万家中小企业中，每一家都始于一个在某人脑海中成形并进入市场的创意。　　创意如果得到智慧、诀窍和天赋的滋养和充实，就会成为一种知识产权资产，可以推动企业发展、经济复苏、人类进步。世界各地的创造性头脑——建筑师、艺术家、工匠、设计师、工程师、企业家、研究人员、科学家和其他许多人——每天都在产生新的创意。从艺术到人工智能，从时尚到农耕，从可再生能源到零售业，从电视到旅游业，从虚拟现实到电子游戏，不一而足。　　他们的有些创意转化为我们想要购买的产品和服务。其他创意则没有成功。通往市场的旅程可能充满艰险。但是，只要注重知识产权，企业就能预测、驾驭并更好地管理铺就商业化道路的诸多曲折。　　在经济复苏为当务之急的时候，2021年世界知识产权日揭示中小企业在经济中的关键作用，以及它们如何利用知识产权来建立更强大、更有竞争力和更有韧性的企业。　　中小企业是国民经济的支柱。它们提供我们每天所需的产品和服务；它们孵化出突破性的创新和鼓舞人心的创造，并创造就业机会；其中一些成为未来的世界一流企业。　　中小企业占世界企业的90%左右，雇用全球约50%的劳动力，在许多新兴经济体中，中小企业创造的收入占国民收入的40%，如果算上非正规企业，这一比例还会更高。　　每个企业都有自己的创意，并将其创意与智慧相结合，创造出消费者需要的产品或服务。每个企业都可以利用知识产权来保护商业资产并从中创造价值。然而，许多企业并不知道自己拥有知识产权，也不知道知识产权是有价值的。这意味着，许多企业错失了提高盈利和增长的机会。研究表明，当企业精通知识产权、购进和管理知识产权时，它们的业绩会更好。　　如果你是知识产权世界的新手，2021年世界知识产权日是一个机会，让你了解知识产权制度的各种工具——商标、外观设计权、版权、专利、商业秘密、地理标志等等——如何支持你将自己的创意推向市场。　　有了知识产权，你可以将一个创意变成商业机会，创造价值，创造就业，并丰富消费者的产品选择。有了知识产权，你的企业可以蓬勃发展，你的社区可以繁荣昌盛。　　2021年世界知识产权日还强调产权组织及世界各地的国家和地区知识产权局在为中小企业创造有利条件，以推动创新和创造、促进经济复苏和创造就业方面所发挥的核心作用。　　加入我们，和我们一起庆祝每家中小企业背后的智慧和创造力，庆祝它们改变现状的勇气，以及它们对改善我们日常生活的贡献。请支持本地中小企业，助力本地创新。　　附：英文原文　　Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.　　Every business starts with an idea. Each of the millions of SMEs that operate across the globe every day started with an idea that took shape in someone s mind and made its way to market.　　When nurtured and enriched with ingenuity, know-how and flair an idea becomes an IP asset that can drive business development, economic recovery and human progress.　　Creative minds the world over – architects, artists, artisans, designers, engineers, entrepreneurs, researchers, scientists and many others – come up with new ideas every day. From the arts to artificial intelligence, fashion to farming, renewable energy to retail, television to tourism, and virtual reality to videogames, to name just a few.　　Some of their ideas translate into the products and services we want to buy. Others don t make it. The journey to market can be perilous. But with a focus on IP, businesses can anticipate, navigate and better manage the many twists and turns that pave the road to commercialization.　　At a time when the imperative of economic recovery is high, World Intellectual Property Day 2021 shines a light on the critical role of SMEs in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.　　SMEs are the backbone of national economies. They deliver the goods and services we need every day; they hatch breakthrough innovations and inspiring creations and they create jobs; some become the world leading businesses of tomorrow.　　SMEs make up around 90 percent of the world s businesses, employ around 50 percent of the global workforce and generate up to 40 percent of national income in many emerging economies, more, if you count informal businesses.　　Each of these business ventures has taken an idea and married it with ingenuity to create a product or a service that consumers want. And each of them can use IP rights to safeguard and create value from their business assets. Yet many are unaware that they hold IP or that it has value. This means, many are missing out on opportunities to improve their bottom line and grow. Studies show that when businesses are IP savvy, and when they acquire and manage IP rights, they do better.　　If you are new to the world of IP, World Intellectual Property Day 2021 is an opportunity to find out how the tools of the IP system – trademarks, design rights, copyright, patents, trade secrets, geographical indications, and more – can support you when taking your ideas to market.　　With IP rights you can turn an idea into a business opportunity, generate value, create employment and enrich the choice of products available to consumers. With IP your business can flourish and your community can thrive. World IP Day 2021 also highlights the central role that WIPO and national and regional IP offices around the world play in creating favorable conditions for SMEs to drive innovation and creativity, power economic recovery and create employment.　　Join us in celebrating the ingenuity and creativity that lies behind every SME, their courage to make a difference and the contributions they make in enhancing our daily lives. Support your local SMEs and champion local innovation.
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